Social Media. It's Complicated
Part 1 of a 4 Part Series
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Yes. I know. Social media is a blogger's favorite topic to talk about. It is a topic that so needed to be talked about, but so cliched, that most people are like eh it's a choice Afterall.
But what happens when it no longer is a choice. What happens when social media is shoved down our throats. Is there anything we can do about it then. First off, I have a lot of thoughts and I do not know how to format this correctly. So I might go wildly off topic sometimes. So forgive me. With that out of the way, grab a snack, start reading or just hit that audio button at the top to listen to me talk.
I won't be talking much about the problems with social media. It is a widely discussed topic with many key individuals both in the field of psychology and tech have spoken about. There is even a Netflix Documentary about this topic (It is quite good. A must watch).
Now, the problems of social media have always been traditionally blamed on the user. Arguments like: Who asked you to use it?, It's a choice, You can always quit; have always been told to social media users and it is up to us to evaluate: Is that even true anymore? Are we really in control? Are we controlling the apps on our phone or are they controlling us?.
I recently stumbled across a conversation on reddit, where people were discussing about the time they required to sign up for a social media service vs the time it took for them to delete an account. And the results were not very pretty.
Now believe me I understand why this is done. Hell, once you sign up to even Team Viewer, it is nearly impossible to get off the service. Signing Up for Instagram takes an average of 15 seconds on a stable internet connection. Whereas deleting the account, takes nearly 1 whole minute. There is complex website design, you have to sign in to an old UI and the text is very misleading. I mean, there is no delete account button. I need to search it every time. That's just ridiculous.
Age and Algorithms
By a research conducted by Statista found that a majority of Instagram users were aged 14-29. Now, this might seem like a huge age gap and it is, but some elements of them both are same. I mean it is no secret that most social media apps like to put their users into a bubble of self approval . So a weird sense, the app is validating what you might be thinking. So let's say you look at too many videos that are about how a bill is bad. Now there might be opposing views there that might even make sense. But the probability of you getting bored or annoyed of the opposing opinion is greater than just sticking to your thinking. These apps are not providing you with the truth. Your search engine, your video content provider is not showing you the truth. They are showing you what you want to hear.
Ever felt shocked when your social media app seems to eerily show the exact content you were thinking of? No there are no cameras in your house. It is the patterns that a good algorithm feeds off of. For example, you might feel like looking at models 6pm - 7pm or look at food bloggers before you eat at 8pm. This helps them show accurate ads to cater to your needs. This is very similar to how apps like Swiggy seem to send us the right message at the right time. Now imagine these same patterns being used at a more malicious scale. Imagine a political campaign targeting you exactly at a time you are statically more probable to be feeling down or upset.
How the algorithm gauges this? Well, just look at your browsing habits when you are with different emotions. You might not notice yourself lingering a little over a particular video. Maybe that video is something that is known to be more appealing to other people who were gauge to be in sorrow. So you are put in this category. At any given time, there are multiple categories we are begin put in without our own knowledge .
Everything is stored
Oh, an innocent query or stalking an Instagram account once won't do anything right? Well, you might actually be surprised. Social Media Apps store EVERYTHING. There are no mistakes. You can't per chance watch something you don't want to. That's why it's always advised by many privacy experts to always compartmentalize your digital presence. So your work history must be different from your personal history.
Personal Experience, when I was still using Instagram, after I had gotten rid of the crappy feed after I had opened an account, I had specifically tailored my feed to only show tech related stuff and friends show as I was a big fan of it back then. Now, after Friends (2004) I started to watch a new show on Netflix, I guess it was Vampire Diaries (2007) or something like that. And after a few days of watching it on Netflix, I was bombarded with posts about the show, it's actors, I suddenly got reels about it and as I was watching the show, I used to click on them and engage. I still got it's recommendations till the last moment, till I stopped using Instagram .
You know sometimes I wish I had a way to delete my social media history. I know we all do. And not just search queries. I mean everything. Although I think Instagram does offer this, I don't trust it enough to completely give me a fresh slate. Now, before you ask me what do you have to hide?; I have nothing to hide. I just don't want my personal preferences that has been gauged by an algorithm for about 60% of my phone screen time, in the hands for a company whose business model relies on profiting off this data.
You don't Control your data.
I am sure I am quoting off someone else here; but in the 21st century, data is the new oil. There is a reason that the silicon valley giants are worth Trillions in assets. It is because even in the modern age, especially in the modern age, information is POWER and those who control the flow of information, control the world.
I am sure you might have heard about the Facebook–Cambridge Analytica Scandal. The infamous scandal of the 2010's opened our eyes to the dangers of giving data in the wrong hands. Where a series of questions were used to build psychological profiles on people and was used for political benefit .
And the worst part of it all? The scam went public several years later, after a whistle blower exposed the involved parties. So, they would have actually gotten away with it and we wouldn't have had a single clue. We have absolutely no control over our own data. Now before you start with the I have nothing to hide, imagine, just imagine your worst secrets get leaked to someone you despise, maybe a stalker or an old jealous friend. Stuff like what actresses you like, what weird stuff you watch on the internet, who do you follow, what types of posts you are most interested in? Would you be okay with that? Well, I hope the answer was NO. So why should it be different for companies? Now there is obviously no guy sitting at his desk eating chicken wings looking at your history and calling his friend like "bruh check this". But, atleast there is a chance, and if you are willing to take it; well that's your choice.
Now, I might sound condescending in these arguments, but that's just how I feel. I have actively been trying to avoid social media for a while now and only recently was able to stay away from Instagram and Reddit for 2 months without relapsing. Now I do use twitter, but that's mainly professional and I don't give out much info to it anyways. Well atleast I think I do. Now you see this is the problem. No matter how hard you try, you never would know. You would never know if your personality online shall remain private. Wait. Did I just say Personality? Yes I did.
What they actually store
Now I have no way of knowing what and what they don't store about you. I would usually give you citations to privacy policies but, that's your homework. And if you do find any violations or errors in these references to the privacy policies of these social media companies (Facebook, Instagram, Twitter, Snapchat, etc), please reach out to me out on twitter.com or just edit this page over on github.com.
Now with that out of the way, most privacy policies of these social media companies are quite vague and from what I understand (Not a lawyer BTW), they collect almost everything they can. I know big surprise. A company that can only sustain and make profits if they accurately show me ads, collects everything it can about me? What a bummer.
As of 14th of March 2023, the day I am writing this article, Google and Facebook have been issued orders to hand over the data of people it thinks are more likely to get an abortion. Now I am in no place to comment about this. So I won't even be including the source. But just think about this the next time you input that search query or follow that group on Facebook. Are you really safe? Not you physically, but is your personality safe?
You might be thinking, what is all of this tracking even for? The end goal I believe is to collect not your information, but your personality. To collect what makes you, well, YOU. The end goal is to have a data set so diverse that a well programmed algorithm can predict what you might think before you do. An algorithm that understands you better that you do yourself. An algorithm that through the help of third party integrations like a smart watch, can determine your health patterns before your doctor. Something that can predict exactly when you are vulnerable, exactly when you are going to fall ill and exactly when to show you that perfectly placed ad that just clicks.
So next time you imagine data, don't imagine an array of information but an array on information that can be complied into a personality. A mind model about you. A copy of your mind with admin privileges in the hands of a profit driven private company.
Now the end goal of this is to not make you lose your sleep. It is to educate you about the dangers of mishandling your data. Obviously some of this exaggerated and unsourced. But do you really want to take the leap of faith for a private company?
Now, just a random question that I am sure some guy on TedX asked a million times already, what is the first thing you do after you get up in the morning? For most of us, we see our phones even before the light of the sun hits our eyes. Now before you go berserk on me; I am with you guys and I am trying to improve myself. My screen time runs in double digits and even as I write this article, it is 2am in the night. So I am not exactly perfect.
Now back to the topic, what is it that you check first on your phone? Your notifications. Oh 5 mentions, 20 Snaps, 2 replies, Someone commented on my story. Congrats. You are getting up to a solid kick of dopamine. Actually, change that. You don't get up. Not for another 30 minutes till you are done checking all your notifications and scrolling through your socials. You feel lazy now. Oh, 1 hour already? Do I really have to go to school?. We have all been there at some point of our lives.
Notifications were really driving me crazy. I would get them at the most random times, but eerily, I always clicked on them. They were always perfectly timed. Guess why. I was online 24x7. That was not good for my mental health at all. The notifications were the reason I opened up my socials half the time. I tried disabling the notifications, but it only made it worse to the point where I had the habit of opening the app to check what's new and just fall into it for a hour. Time just used to vanish.
Why I quit.
I quit Instagram when one day, I came back from my college and opened Instagram laying on my bed. My shoes were still on, I was in my sweaty clothes, yet I was hooked. I only got up at 8pm. Nearly 4 hours are continuous scrolling and I still wasn't satisfied. I wanted more. I felt sick. I decided this was not how I was going to spend my time. I just wasted 4 Hours watching people dancing to music for not more than a minute. For context, TikTok is banned  in my country, so Instagram Reels are alternative to it here.
And quitting Instagram was the best decision I made
Subscribe for part 2
Chen, G.M. & Starosta, W.J. (2020). "Social media use and its relationship to personality traits," Journal of Broadcasting & Electronic Media, 64(2), 339-357. doi: 10.1080/08838151.2020.1751053
Pariser, E. (2011). "The Filter Bubble: What the Internet is Hiding From You," Penguin Press.
Ishan Joshi (2022) "Oh Dear Instagram", Hashnode.
Meredith, Sam (April 10, 2018). "Facebook-Cambridge Analytica: A timeline of the data hijacking scandal". CNBC.
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